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Today's consumers don't just measure your business against other collision centers - your performance is measured against all other retail experiences. An extension of this challenge is the insurance community - and how they view your ability to deliver 'customer care' that meets or exceeds expectations.
Creating a sustained competitive advantage through professionally delivered collision repair service and customer support is another component to building a successful operation. DPC Solutions™ includes a number of marketing support programs and services that can be customized for your specific needs. Each program incorporates its own unique set of value-added tools and features. Often times these are integrated with paint brand marketing and warranty materials that reinforce the quality DuPont Performance Coatings products used in your shop today.
DPC Marketing Programs include:
- Brand Programs
- Customer Satisfaction Indexing (CSI) Services
- Insurance Education Programs
- Shop Signage Programs
- Warranty Programs
Brand Programs:
Members of these marketing support programs can select from a variety of promotional elements and optional services which best support their evolving business needs and assist in creating a sustained competitive advantage.
DPC Solutions™ paint brand marketing support programs include:
DPC Solutions Brand Membership Marketing Programs:
Standox Partnership In Excellence® Program (PIE)
Spies-Hecker Colors Unlimited International (CUI) Program
DuPont Assurance of Quality Program (AOQ)
DuPont AOQ Marketing Materials
Customer Satisfaction Indexing (CSI) Services:
CSI (Customer Satisfaction Index) is a systematic program for monitoring business performance by gaining feedback from your customers. Properly done, the results are powerful tools for the marketing and management of your business.
DPC Solutions™ offers a variety of alternatives to solicit customer feedback and address areas of opportunity for improvement. Today, customer retention is one of the leading performance indicators for collision centers and their insurance partners. By measuring customer opinion you are quantifying your customer's 'repair experience' - and demonstrating a higher level of commitment to ensuring consistently high levels of satisfaction.
Other key benefits of CSI measurement are:
- Increased repeat and referral business
- Provide a measurement tool for management & coaching
- Serve as an advertising & marketing aid
In cooperation with strategic vendor partners, DPC offers cost-effective turnkey CSI services for your business.
Insurance Education Programs:
DPC works with collision shops to offer informational seminars for insurance personnel to enhance their understanding of the modern refinish repair process. Refinishing Today has proven to be an invaluable tool in helping shops to develop their insurance referral business.
By sharing knowledge and supporting the growth of stronger partnerships with the insurance community, shops enhance their image as professional and trusted service providers.
Shop Signage Programs:
DPC signage programs will assure your customers that their vehicles are being refinished with a high quality system from DPC and reinforce your reputation for quality collision repairs.
Warranty Programs:
Every DPC brand is supported by a written lifetime warranty and painter certification program. Meeting specific criteria including high repair standards assures all participating DPC shops that the warranty is meaningful and valued across the industry.
For more information on any of the DPC Marketing Support, contact us at Metro Paint, or visit www.performancecoatings.dupont.com (“DPC Solutions” tab and the “Marketing” hyperlink).
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